What is it?: The Dove Therapy Brush is a revolutionary hair appliance that will change the way you brush your hair. It applies less force on hair, resulting in 85% less breakage than regular plastic bristle paddle brushes. You can hear, see and feel that it is nothing like your regular brush from the first time you use it. Who is it for?: Anybody who hears a ripping sound when brushing, feels pulling as her brush goes through knots, and sees how much hair ends up in a typical brush. Regular brushing weakens the protective hair cuticle, especially when it is wet, leaving hair susceptible to damage, causing dry and dull split ends, and making hair feel coarse. The Dove Therapy Brush is for somebody who cares about the heath and beauty of her hair - especially if it is already damaged and shouldn't be harmed anymore. Why is it different?: With it's unique patented Micro Vibe Technology, the Dove Therapy Brush detangles hair with five times less force than non-oscillating brushes, resulting in less breakage than with a regular plastic bristle paddle brush. It helps preserve the hair cuticle, contributing to the preservation of the physical integrity of hair fiber and resulting in less fall-out. Over time consumers report their hair is shinier, smoother, softer and more manageable and brushing is more pleasurable.